The Importance of Changing Technology to the Trucking Industry
February 21st, 2022
By Arrow Truck Marketing
Technology has made a huge impact on all aspects of life over the last decade, and the trucking industry is no exception! We sat down with Matt Quick, the Lead Sales Associate at Arrow’s Cincinnati Branch to discuss all things trucking, including the impacts technology and COVID-19 have had on the industry.
When asked how the use of technology has kept truck buying and selling going during the pandemic, Matt said; “We can provide our customers with a lot of audio and video information on the truck to put their mind at ease sothat they can make the decision on purchasing the truck on the phone, or via email with us, or over text with us without actually seeing the truck. That’s what they need to do to secure their assets today. I think that if it weren’t for some of today’s tools, we wouldn’t be able to get them enough reliable and transparent information as quickly as they need it.”
Being able to interact remotely with customers has been vital during these difficult times, and Arrow has made sure to adapt continuously. While technology has been utilized by the trucking industry for many years, COVID-19 has pushed the importance of conducting business electronically, and Matt doesn’t see things ever fully going back to the way they used to be.
“I don’t think it’s ever gonna stop, I don’t think it’s gonna return to the way it used to be. We have always in trucking been a very telecommunicative industry rather than in-person, we have a lot less people actually come to our lot when they can get the upfront information they need over the phone, and luckily for Arrow, and luckily for our customers, over the last 18 months we’ve been able to stay ahead of the curve with adapting our tools a little more, and now that I think we’ve made it so easy for the customer with those tools, I don’t expect them to go back to doing things the old fashioned way.”
Watch Matt’s full interview with the Successful Driver Podcast now!